Love Collection in British GQ Magazine!
LOVE
EVOL
Hello everyone!
One of our best collections is featured in British GQ Magazine! As one of the most prestigious men’s magazines, it’s such an honor to team up with the team in GQ UK and spread the message behind our collection.
When we were creating this collection, we wanted to create a collection for you that will allow you to express yourself. Like we often like to say – you are what you wear. And we wanted to help you express yourself, in every moment of your life. Through the good and the bad. And that’s when we started to play with the idea of this collection expressing the duality of life.
We wanted to convey that, it doesn’t matter whether you are on the best or worst day of your life, what matters is to accept yourself in any given situation, and through that acceptance to love yourself deeply and profoundly.
“The most important thing in life is to learn how to give out love, and to let it come in.”
However, it’ hard in today’s modern society to always be honest to yourself. Because life is always such – always changing, always putting you where you need to be, whether you like it or not.
The truth is we are given so many opportunities to hide – behind social media posts, make-up, texting, and endless stories.
We sadly live in a world where the number of likes and followers, count more than who you are in reality. This is why being true to yourself is more important than ever.
It takes true love towards yourself to accept yourself as you are and live your life by your standards. Because, at the end of the day, for better or for worse, the only person that will stay with you your whole life with certainty is none other than yourself. It all starts from you, and then you are free to spread the love. But it has to start with you.
“When you adopt the viewpoint that there is nothing that exists that is not part of you, that there is no one who exists who is not part of you, that any judgment you make is self-judgment, that any criticism you level is self-criticism, you will wisely extend to yourself an unconditional love that will be the light of the world.”
Our collection Love Evol was inspired by that exact duality of life, the outward and inside growth, the perceptions of society and your perceptions, the truth that is seen, and the truth that only you know as well as the love that flows the air and the love so pure, it can only be felt.
We hope that our collection will inspire you to express yourself more freely, and to stay true to yourself!
