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*“You only live once, but if you do it right, once is enough.” ~ Mae West*

Rapper Black Rob, better known for his hit song *“Whoa!”* and his long affiliate with P. Diddy Bad Boy Records die on Saturday at the age of 51 in Atlanta.

Born Robert Ross in 1969, the death of the singer was confirmed by a number of his friends and his former collaborators that included rapper Mark Curry and his Producer Mario Winans.

“Rest in Power, King,” P. Diddy wrote on Instagram. “You have made millions of people all over the world feel good and dance!”

Last week, DJ Self did share a video on his Instagram page, in which Black Rob said he was both homeless and battling several health issues, including kidney failure as reported by the New Musical Express.

“I don’t know where to begin,” Curry said in a video tweet on Saturday. “Rob passed away.” Mark Curry said that he was going to hold the hip-hop performer’s hand at the end. He’d been hospitalized and was suffering several health problems in recent years before dying of cardiac arrest, Curry said.

Born July 12, 1969 in Harlem, Rob began rapping even before becoming a teenager. Black Rob began his career by the nickname Bacardi Rob.

By then, he belonged to the Schizophrenics rap group before joining P. Diddy’s Bad Boy Records during the mid-1990s. He made several striking guest appearances alongside the labelmates in the 1990s and in the early 2000s, in P. Diddy’s “*Bad Boy for Life*,” 112’s “*Come See Me*,” and remixes of Total’s *“What About Us”.*

In 2000, Black Rob released *“Life Story”* his debut album, which included the infectious hip-hop anthem, *“Whoa!”* The album peaked at No. 3 on the Billboard charts.

Also included in the album was “Spanish Fly”, a collaboration he did with Jennifer Lopez, and “I Love You Baby.” The album went platinum and according to New Musical Express, the album was certified platinum by the Recording Industry Association of America (RIAA).